Branding is the single most important element to marketing. Any company or organization that wishes for longevity must successfully brand itself. Consumers do not merely purchase products or items, they are purchasing your brand. What does this mean? It means that...
Branding involves more than just having or creating a corporate name and logo. Your brand sets your corporate culture and drives your business strategies, priorities, and influences your communities. The need for aggressive brand development, brand exposure, and...
ALL THOSE IN FAVOR OF INCREASING YOUR REVENUE – RAISE YOUR BRAND! It is extremely important to offer a Unique Selling Proposition (USP) to your product or service that clearly distinguishes your company from your competitors. The hallmark of several great companies is...
Conventional marketing wisdom says a brand must engage, an average of 8-11 times, with their target market before they will make a purchasing decision. That is a lot of ‘reach out and touch someone’ (thank you Ma Bell) moments of creativity that agencies and marketing...
We work with large and mid-size firms, small innovative start-ups, SOLOpreneurs, and agency partners to discover a brand DNA that creates lasting value and sets our clients up for success.
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