Social media has become dominant, not only in life but in business. YouTube is second only to Google when it comes to search. Nine-thousand one-hundred Tweets happen per second. Three new members join LinkedIn every two seconds. Facebook is the third largest country...
What is web speak? Web speak is a craft with principle and methods that have little to do with grammar and mechanics and everything to do with identifying and meeting your readers need. Web speak is writing with a consistent style and clear sense of purpose. Most...
Re-purposing Useful Content Strategy Marketing Tips Oftentimes, it takes hours to research and summarize your understanding of the information you just consumed. Combined with a busy workflow and putting to practice what you preach – this daunting task is not always...
Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different...
We work with large and mid-size firms, small innovative start-ups, SOLOpreneurs, and agency partners to discover a brand DNA that creates lasting value and sets our clients up for success.
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