Creating and Measuring An Effective Social Media Plan

Creating and Measuring An Effective Social Media Plan

Social Media Marketing has taken wind because it levels the playing field for large and small corporations alike. This has left several old school marketers and business executives wondering ‘how do you combine the timeless principles of marketing with the latest...
Afraid of Being Heard on Social Media?

Afraid of Being Heard on Social Media?

Case Study: Starbucks social media backlash. The number one concern my clients have when it comes to social media is the potential BACKLASH they can suffer as a result of posting the wrong message. Remember last year’s Holiday cup? Starbucks went with an ALL RED cup...
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